Jarad Derochey
Build revenue teams that actually perform.
I turn scattered sales efforts into disciplined, scalable go-to-market engines — and I build the AI systems that make the scale repeatable.
The scoreboard.
RMH Cable
Scaled the field org from 15 reps to 300+ across 20+ territories plus a 150-truck fleet. Double-digit revenue growth every year for 12 years.
Symmetry Financial
Top-5 producer out of 6,000 in my first month as a new agent. Pulled onto the morning coaching call to teach the room.
Remote Call Center (built solo)
Recruiting, licensing, comp design, tech stack — the whole build, from 17 agents to 100+ producers.
Go Ecco
Opened 3 new state markets from zero (MD, GA, NV). Built the motion, comp, and CRM; personally closed $15K–$50K installs during buildout.
Commercial Site Development
Ran $300K–$500K deals end to end: cold acquisition, custom design, multi-party contracts, install, launch.
MVP
Built a brand from $0 to multi-million with no outside hires. Sold six-figure territorial franchises into a global network.
Introducing AI to a sales team — without the fear.
A piece that normally takes a five-person team a week, I built solo in an afternoon — not by using AI as a smarter search box, but by building it into a system and putting human judgment where it decides the outcome. In a fractional role, I needed a skeptical sales team to adopt AI, so I built “A Letter from Claude” — a 10-slide narrative, written from the AI's point of view, that reframes the tool as a teammate that makes one rep do the work of five. The honest version: reps who effectively partner with AI are 3.7× more likely to hit quota (Gartner, 2024 — survey of 1,026 B2B sellers), and the human keeps the accountability.
What made it work
Lead with the fear, then dismantle it
Naming the "AI is coming for your job" anxiety up front earns the right to reframe it.
Honest numbers over hype
A single cited, real statistic beats the inflated "10x" claims every AI pitch reaches for.
Position AI as leverage, not replacement
The rep keeps the accountability and the relationship; AI carries the volume.
What it's like when it's working.
“The calm in the storm.”
“I was never sure how his teams always got it done — but I was sure glad they did.”
The difference: I build it so the next person doesn't need the magic. The system holds when I'm gone.
AI is part of how I operate, not a layer bolted on top.
I design and run production systems across the full revenue surface — prospecting, outreach, customer interaction, and ops. The point isn't the tools — it's that I show up already building the engine that finds the deals, instead of waiting a quarter to learn a territory.
- Autonomous prospecting agents with multi-source signal aggregation and deterministic scoring.
- Voice-enabled AI tooling for inbound and outbound.
- LLM-trained role-play and call-prep agents grounded in proprietary curriculum.
- Production revenue tooling — Browserbase and Firecrawl for live web-signal scraping, Clay and Lavender for enrichment and outreach, Hume EVI for empathetic voice, all shipped through GitHub CI/CD.
- CRM architecture across HubSpot, Salesforce, and GoHighLevel — plus proprietary revenue-OS systems built for fractional and contract engagements where off-the-shelf doesn't fit.
Deterministic Prospect Scoring.
I don't chase leads. I manufacture pipeline.
Signal weights
Same engine, any vertical. Feed it the signals that predict a buyer, weight them, and the highest-probability accounts rise to the top — ranked daily, not guessed at. I've never been handed a warm list. I build the engine that finds the deals, because the work has always mattered to me more than the paycheck.
From scattered effort to a scalable engine.
Every engagement follows the same arc — so the revenue motion is visible, accountable, and outlives the engagement.
Diagnose the revenue motion
Map how leads, reps, and deals move today — and find where pipeline and leverage are leaking.
Engineer the system
Comp plans, CRM workflows, and AI automation get architected together so the motion is repeatable, not heroic.
Staff and ramp the team
Recruit, train, and deploy reps against clear quotas and accountability — field, remote, or call center.
Standardize for scale
Turn the working version into playbooks that hold up across new markets, territories, and franchises.
Most sales motions don't break loudly. They leak.
Pipeline slips, reps freelance, and the system only works when you're in the room. Tell me where it's leaking — I'll help you turn it into an engine that runs without heroics.
[email protected] · Los Angeles, CA